Vinod Sreeharsha – New York Times, 10/24/2011
Juliano and Monica Ipolito of Elo7 built a relationship with a venture capital firm in São Paulo, Brazil. Paulo Fridman for The New York Times
When the investment firm Monashees Capital first called Juliano Ipolito, the co-founder of an online handicrafts marketplace, he assumed that he would have to visit the firm in São Paulo.
Brazilian investment firms have traditionally had distant relationships with the companies they finance and are held in low regard by entrepreneurs.
Instead, three Monashees partners, including the co-founders Eric Acher and Fabio Igel, jumped into a car and drove in blistering heat almost 60 miles to Campinas. They spent several hours with Mr. Ipolito and his wife, Monica Ipolito, co-founder of their start-up, Elo7, getting to know them and explaining their role in developing early-stage Internet companies.
