Maria Luiza Rabello – Bloomberg, 05/10/2012
Brazil’s Senate yesterday approved a set of rules needed for the country to host the 2014 soccer World Cup, including the lifting of a federal ban on the sale of alcoholic drinks in stadiums during the tournament.
Anheuser-Busch InBev NV (ABI), the world’s largest brewer, extended in October its beer sponsorship for the FIFA World Cup through 2022. The legislation now needs to be signed by President Dilma Rousseff.
Brazil currently bans consumption of alcoholic beverages at sporting events held in stadiums because of concern it fuels violence. Five of the 12 Brazilian states that will host World Cup games still have local laws that prohibit sales of alcohol in stadiums and may have to suspend them, Senator Ana Amelia de Lemos, a member of the government coalition and one of the sponsors of the bill, told reporters in Brasilia yesterday.