Brazil takes a tough line over consumer complaints

Brad Haynes – Reuters, 07/19/2012

SAO PAULO, July 19 (Reuters) – The one thing growing faster than Brazil’s middle class: their complaints about lousy service.

Officials have heard and they made clear in recent weeks that if companies want to sell to Brazilian consumers, they will have to make necessary investments — or they will face sales restrictions, public ridicule or worse.

The latest agency knocking skulls is telecom watchdog Anatel, which will ban sales by the worst wireless carrier in each of Brazil’s states starting Monday, after surging complaints about spotty coverage.

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