Travel Daily News, 7/30/2012
Brazil launched a brand new international campaign for tourist promotion during a ceremony held at the London Film Museum. Titled “The World Meets in Brazil. Come Celebrate Life,” the campaign has been created by the Ministry of Tourism and Embratur (the Brazilian Tourism Board) to promote Brazil as the host of major sporting events, including the 2014 FIFA World Cup and the Rio 2016 Olympic and Paralympic Games.
The President of Brazil, Dilma Rousseff, attended the launch ceremony of the new campaign together with other Brazilian Government authorities and emphasized this strategic moment for the international exposure of Brazil: “We have been welcomed to this city, and I’m sure London will host the best Olympics of all time. When the time comes for Rio de Janeiro, we will also do our part, and we will welcome visitors with open arms.”
The new campaign presents Brazil as a country with a unique culture that offers diverse experiences for all visitors. “The latest campaign emphasizes friendliness and openness which are the most endearing characteristics of Brazilian people,” said Flavio Dino, the President of Embratur. “We are our culture – the rhythms of Brazil, the warmth of a hug, our traditional cooking and the artists who fill our museums. Brazil is difficult to describe but you can feel it, and that is what really matters. Brazil is for all the world to experience.”