Mark Sweney – The Guardian, 9/28/2012
The London 2012 Olympics head of digital has warned Rio to sort out its strategy in this area quickly, with 60% of this year’s Games content accessed via mobile devices.
Alex Balfour, head of new media at the London Organising Committee of the Olympic Games (Locog), said that apps were only launched six months before the 2012 event and admitted that location services from Facebook and Foursquare were the only failure of the digital strategy.
Balfour added that the organisers of the 2016 Rio Olympics can only expect an even greater multimedia challenge in four years’ time.
“We certainly didn’t spend 60% of our time thinking of mobile,” he said, speaking at the Royal Television Society Digital World Conference in London on Friday. “We only launched apps in the last six months, so Rio needs to get a move on.”