Melodie Warner – The Wall Street Journal, 10/15/2012
New York Times Co. NYT -1.11% unveiled plans to launch an online, Portuguese-language edition of the Times in Brazil during 2013 as the newspaper publisher looks to expand its global readership.
The media company said the Brazil edition will feature English to Portuguese translations of the Times’s journalism alongside original work by local contributing writers.
The Times will publish 30 to 40 articles a day on the Brazil site, and about one third of the reporting will be original content designed specifically for the site.
“Brazil is an international hub for business that boasts a robust economy, which has brought more and more people into the middle class,” said New York Times Chairman Arthur Sulzberger Jr. “As the world gets smaller and digital technology enables us to reach around the globe to attract readers with an interest in high quality news, Brazil is a perfect place for The New York Times to take the next step in expanding our global reach.”