U.S. World Cup Love Prompts Brazil to Shift Olympic Ads

August 28, 2014

Bill Faries – Bloomberg, 8/28/2014

American enthusiasm for soccer’s World Cup prompted Brazil to shift more of its advertising toward the U.S. ahead of the 2016 Olympics in Rio de Janeiro, the head of Brazil’s tourism agency Embratur said.

U.S. citizens represented just over 10 percent of the 1.04 million foreign visitors to Brazil during the month long tournament that ended July 13, Embratur President Vicente Neto said in an interview. That made the U.S. the second-biggest source of foreign fans after neighboring Argentina, whose team made it to the final against Germany.

“It exceeded all our expectations,” Neto said in Miami last week. “We’re expecting that to be the same with the Olympics, given the U.S. history and participation in the Games.”

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Environmentalist Surges Ahead In Brazilian Presidential Polling

August 28, 2014

Nick Cunningham – Oilprice.com, 8/28/2014

Political change could be coming to Brazil. A new Ibope poll in Brazil shows that an unexpected challenger in the 2014 presidential election would defeat incumbent President Dilma Rousseff in a hypothetical run-off.

Rousseff was once thought to be in a strong position for reelection, but Marina Silva, an ardent environmentalist, has vaulted to the front of the pack.

The daughter of a rubber tapper, Silva had humble beginnings. She grew up poor and was illiterate until she was a teenager. But after years of activism in union politics, Silva was eventually elected senator from her home state of Acre.

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Rubber-tapper’s daughter on course to save Amazon and Brazil

August 28, 2014

James Hider – The Times, 8/28/2014

A year ago, Marina Silva, the orphan daughter of Amazon rubber-tappers, was struggling to garner enough votes to run as an independent for president.

She had quit the Green party for being too mainstream, even though she came third on their ticket in 2010. Without the requisite signatures to stand on her own, the devout evangelical Christian environmentalist agreed to become running mate for Eduardo Campos, the Socialist party candidate.

Polling at just 10 per cent, he was lagging far behind President Dilma Rousseff. When Mr. Campos died two weeks ago in a plane crash.

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Brazil’s Silva winning over investors in presidential race

August 28, 2014

Walter Brandimarte – Reuters, 8/27/2014

Investors are warming up to a possible victory by Marina Silva in Brazil’s presidential election as the popular environmentalist emerges as their best shot at avoiding four more years of a government they strongly dislike.

Disdain for President Dilma Rousseff’s leftist policies runs so deep in Brazilian financial markets that one comment making the rounds there says: “Marina is like Russian roulette, but Dilma is like a fully-loaded revolver.”

It captures the mistrust that many investors feel toward Silva, whose history of volatile decisions, lack of executive experience and emphasis on eco-friendly policies, even at the possible expense of economic growth, have all raised red flags.

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Family Saga Shows Brazil Student Funds Curb Joblessness

August 28, 2014

Matthew Malinowski and Anna Edgerton – Bloomberg News, 8/27/2014

Francisco Melo started working at age seven to help feed his 10 brothers and sisters on a Brazilian farm and went to school for only a few days. Jefferson, his 17-year-old son, never worked and attends technical school.

Their saga ties in with the story of 11 million Brazilians who gained access to higher education through state-funded initiatives in the past decade. It’s behind the longest contraction in Brazil’s labor force in at least 12 years, explaining how the unemployment rate is at a record low under President Dilma Rousseff even as job creation slows.

Programs that provide free work training, scholarships and subsidized student loans are buoying Rousseff’s campaign as she runs for re-election in October after delivering the slowest growth of any Brazilian president in more than two decades. The initiatives are creating a windfall for education providers and are shielding Rousseff from attacks that her economic stewardship has failed as rivals creep up in polls.

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Brazil Vows Water Supply Is Under Control as Basins Dry

August 28, 2014

Vanessa Dezem – Bloomberg, 8/28/2014

The state of Sao Paulo is facing its worst drought in eight decades, threatening the water supplies for 20 million people — but you wouldn’t know that by asking Brazil’s elected officials.

Sao Paulo Governor Geraldo Alckmin, who is seeking re-election in October, has been minimizing the crisis for the region, which includesSouth America’s largest city. The reaction is a far cry from the response in drought-stricken California, where Governor Jerry Brownhas declared a state of emergency and residents are being fined for watering their lawns.

Sao Paulo state is already rationing water for more than 2 million people in 18 cities. The capital city’s main reservoir is now at only 12 percent of capacity, according to the water utility Cia. de Saneamento Basico do Estado de Sao Paulo, known as Sabesp. While the utility received a warning at the end of July that it risks running out of drinking water in 100 days, officials vow the situation is under control.

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Brazil Coffee Output Set for Longest Decline Since 1965

August 28, 2014

Marvin G. Perez and Morgane Lapeyre – Bloomberg, 8/28/2014

A prolonged drought in Brazil has already claimed about half of Jose Francisco Pereira’s coffee crop. Next year could be even worse as the country heads for the first three-year output decline since 1965.

“Everybody is praying for rain,” said Pereira, general director of Monte Alegre Coffees, a grower with 2,500 hectares (6,280 acres) based in Alfenas, Minas Gerais, that forecast this season’s harvest at 45,000 bags, down from 82,000 last year.

Production in Brazil, the world’s top grower, may drop as much as 18 percent to 40.1 million bags when the harvest ends next month, the National Coffee Council estimates, after a 3.1 percent slide last year. With damage worsening before the start of spring in the Southern Hemisphere, the council said farmers may collect less than 40 million bags in 2015, creating the longest slump in five decades.

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