Brazil’s booming beauty market draws investors

February 13, 2013

Juliana Barbassa – Huffington Post, 02/13/2013

RIO DE JANEIRO — Looking good has always been serious business in Brazil. Now it’s big business, too.

A flush new middle class and a population strong on working adults is dropping major cash on designer shampoos, lotions and cosmetics, rapidly turning this country into a beauty industry powerhouse.

Sales of beauty products in Brazil hit $43 billion in 2011, a growth of 142 percent in five years that puts it on a pace to overtake Japan as the world’s second-largest beauty market within a few years, according to Euromonitor, a global market research company. At the same time, Japan’s beauty market grew by 40 percent and the United States’ by 7.3 percent.

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