Kenneth Rapoza – Forbes, 04/10/2012

30% or more body fat is considered obese. In Brazil, still less than 15% are in that category compared to nearly 30% in the U.S. But a new report by the Brazilian Health Ministry suggests Brazilians are now tipping the scales more than ever. (Credit source: Forbes)
Eating on the run and sugary drinks has nearly half the Brazilian population now classified as overweight or worse — obese. Investors, look for Brazilian health care and medical device names trading on the BM&F Bovespa, because fat is trending.
The thought of overweight Brazilians flies in the face of the stereotype that the country is teeming with tall, tan and trim bodies. But as Brazilians go from drinking milk from a plastic bag for breakfast with maybe a cookie, to maybe popping down a Red Bull instead, more and more Brazilians are eating like a middle class society: on the run, loaded with sugar, or just overdoing it at the buffet restaurants that dominate the São Paulo lunch hour scene.
According to the country’s Health Ministry, 43% of adults were overweight in 2006. The government considers people overweight if their fat content is more than 25% of their body weight. In 2011, the number rose to 48.5%. Those who have more than 30% body fat are considered obese, and their numbers have grown from just 11% in 2006 to 15.8% today.
Read more…
Like this:
Like Loading...