Robert Schoon – Latin Post, 7/24/2014
Latin America, led particularly by Brazil, is continuing rapid growth in its online economy, according to a new study by Internet Retailer. And the boom in ecommerce is good news not only for Latin American Internet retailers, but also for some prominent U.S.-based companies as well – especially Amazon.com.
According to the new 2014 edition of the “Latin America 500,” an annual report by ecommerce research and analysis firm Internet Retailer, Latin America, as a whole, remains the world’s second fastest-growing ecommerce market — only trailing behind China. And Brazil is leading the way, thanks to high Internet penetration rates, a booming market for affordable mobile devices, and an increasingly digital culture.
Internet Retailer ranked the top 500 web merchants in Latin America by sales and 128 other data points — like sales growth rates, web traffic, average checkouts, social media prominence, etc. — tracking retailers in 12 of the most digitally active Latin American countries, including Argentina, Bolivia, Brazil, Chile, Colombia, El Salvador, Mexico, Peru, Uruguay, and Venezuela.