Brazil’s ‘poor’ middle class, and the poor that no longer serve them

January 23, 2013

Kenneth Rapoza – Forbes, 01/22/2013

Let me preface this by saying that this is not a jab at Brazil. This is actually a story that shows how Brazil’s rising tide is lifting all boats. The poor have more opportunities than ever before. They are earning more money (for some, how’s 56 percent sound?). And for the middle class that used to depend on them to wash their dishes and make their lunch, those days of luxury are over.

Bemvindo a vida Americana, meu bem!

Ask an expat what they love most about living overseas and they will inevitably tell you this: the taxes and the maid service. That’s right. Maids. And not for the rich, mind you, but for middle-of-the-road, beer-from-a-can drinking, 2.5 GPA achieving riff-raff professionals. Whether they’re living in Dubai, Mumbai or Brazil, they all love their maids. It’s a luxury they cannot afford back home.

Read more…


Minorities now officially a majority in Brazil

June 16, 2011

Mariano Castillo – CNN, 06/16/2011

*Brazil Institute Director, Paulo Sotero, speaks about racial equality in Brazil 

The growing influence of Brazil’s minority populations has not just created new opportunities for black and mixed-race Brazilians — it has shifted demographics.

Results from Brazil’s 2010 census, released in late April, show that Brazil is now a minority-majority country. The white population dropped below 50% of the total for the first time, to about 48%. But some say it may have been that way all along, but the statistics did not reflect the reality.

Although the birthrates of blacks and pardos — the Brazilian term for mestizos, or people of mixed European and Native American heritage — remain higher than for whites, experts don’t cite that as the reason for the shift. Instead, they say that more Brazilians than ever are self-identifying as black or pardo, whereas in the past they would have checked off the box for “white.”

Read more…


Sentirse bien en la propia piel

June 15, 2011

CNN en Español, 06/10/2011

Más de la mitad de la población en Brasil se identifica como no blanca. Camilo Egaña entrevista a Paulo Sotero, director del Instituto de Brasil (10 de junio)

More than half of the Brazilian population identify themselves as not white. On June 10, 2011 Camilo Egaña spoke with Paulo Sotero, director of the Brazil Institute,  about this new Brazilian racial paradigm in which society feels more comfortable in their own skin. (Spanish)

Click here to watch the interview


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