Brazil’s ‘poor’ middle class, and the poor that no longer serve them

January 23, 2013

Kenneth Rapoza – Forbes, 01/22/2013

Let me preface this by saying that this is not a jab at Brazil. This is actually a story that shows how Brazil’s rising tide is lifting all boats. The poor have more opportunities than ever before. They are earning more money (for some, how’s 56 percent sound?). And for the middle class that used to depend on them to wash their dishes and make their lunch, those days of luxury are over.

Bemvindo a vida Americana, meu bem!

Ask an expat what they love most about living overseas and they will inevitably tell you this: the taxes and the maid service. That’s right. Maids. And not for the rich, mind you, but for middle-of-the-road, beer-from-a-can drinking, 2.5 GPA achieving riff-raff professionals. Whether they’re living in Dubai, Mumbai or Brazil, they all love their maids. It’s a luxury they cannot afford back home.

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Brazil record-low unemployment creating scarcity of maids

November 21, 2012

David Biller, Raymond Colitt – Bloomberg Businessweek, 11/20/2012

For a decade Geane Menezes earned no more than $250 a month cleaning the home of a wealthy Brazilian family. Now she sells souvenirs at an airport store in the northeastern city of Recife and plans to open a business.

“I feel more valued and earn twice as much,” Menezes, 34, said while tending the store’s hammocks and cashews.

Menezes isn’t the only one hanging up her apron. With unemployment in Latin America’s biggest economy at record lows, poor women who for decades formed a pool of cheap domestic labor for the middle and upper classes are pursuing better-paying, higher-skilled jobs. The result is a shrinking supply of help, which has allowed the remaining nannies, maids and cooks to command wage increases at more than double the rate of inflation since 2006.

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