David Biller, Raymond Colitt – Bloomberg Businessweek, 11/20/2012
For a decade Geane Menezes earned no more than $250 a month cleaning the home of a wealthy Brazilian family. Now she sells souvenirs at an airport store in the northeastern city of Recife and plans to open a business.
“I feel more valued and earn twice as much,” Menezes, 34, said while tending the store’s hammocks and cashews.
Menezes isn’t the only one hanging up her apron. With unemployment in Latin America’s biggest economy at record lows, poor women who for decades formed a pool of cheap domestic labor for the middle and upper classes are pursuing better-paying, higher-skilled jobs. The result is a shrinking supply of help, which has allowed the remaining nannies, maids and cooks to command wage increases at more than double the rate of inflation since 2006.