April 8, 2010
Your Excellency, President Luis Inácio Lula da Silva,
I am writing to you as a concerned citizen of the Earth and on behalf of my children and future generations all over the world. I am not a political or business leader, I am a film maker whose last two movies have been the two highest grossing films in history. The most recent, “Avatar” has made US$ 2.7 billion so far at the box office, almost a billion more than my previous “Titanic.” As you may know, “Avatar” is a film about the destruction of the natural world by expanding industrial interests, and the consequent impact to Indigenous populations. The film asks us all to examine our values, and to reconnect with each other and with the natural world. Its unprecedented success indicates the extent to which people, all over the world, are thinking about these issues as never before. In fact “Avatar” is the highest grossing film ever in Brazil, as well as many other countries.
I know that the people of Brazil are deeply concerned about preserving their wondrous rainforest and protecting the indigenous people who inhabit it. And historically you have led your country in initiatives to limit deforestation and protect Indigenous rights.
You have a great opportunity, as a world leader, to take decisive action in the immediate short-term to demonstrate Brazil’s commitment to these vital issues.