Fabiola Gomes, Reuters, 06/06/2012
SAO PAULO, June 6 (Reuters) – Brazil’s JBS, the world’s largest meat company, said on Wednesday it would sue environmental organization Greenpeace for what it called false claims that could cause it to lose business and hurt its image.
In a report it released this week, Greenpeace accused the company of breaking an accord that JBS and other Brazilian meat packers signed in 2009 promising not to purchase cattle raised on deforested pastures. Greenpeace said JBS had bought cattle raised on Indian reserves and other restricted areas.
JBS said in a market filing on Wednesday that all the accusations Greenpeace had made against it in the report were false and “lead society to a false conclusion.” It said would take Greenpeace to court for material damages and for making accusations harmful to its image.
JBS, which did not say how much it would seek in compensation, said the report could cause it to lose existing contracts and future business.