Brazil’s ‘poor’ middle class, and the poor that no longer serve them

Kenneth Rapoza – Forbes, 01/22/2013

Let me preface this by saying that this is not a jab at Brazil. This is actually a story that shows how Brazil’s rising tide is lifting all boats. The poor have more opportunities than ever before. They are earning more money (for some, how’s 56 percent sound?). And for the middle class that used to depend on them to wash their dishes and make their lunch, those days of luxury are over.

Bemvindo a vida Americana, meu bem!

Ask an expat what they love most about living overseas and they will inevitably tell you this: the taxes and the maid service. That’s right. Maids. And not for the rich, mind you, but for middle-of-the-road, beer-from-a-can drinking, 2.5 GPA achieving riff-raff professionals. Whether they’re living in Dubai, Mumbai or Brazil, they all love their maids. It’s a luxury they cannot afford back home.

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