Ryan Holmes – Forbes, 09/12/2013
In villages in the remote Brazilian state of Para, deep in the Amazon rainforest, running water is a luxury and paved roads are few and far between. But there is Facebook.
Earlier this year, indigenous groups fighting a new hydroelectric dam under construction along the Xingu River turned to the social network to vent their frustrations. The Xingu Vivo Facebook Page, which now counts 310 followers, logs their grievances against the project, keeping activists abreast of the struggle.
South America’s most populous country, Brazil is also emerging as one of the region’s most social-media savvy. Seventy-nine percent of Brazilian Internet users (some 78 million people) are now on social media, according to a newly released report from analysts eMarketer, fast approaching adoption rates in the U.S.