M-commerce in Brazil up 84 percent in a year

Angelica Mari – ZDNet, 7/31/2014

The number of Brazilians using mobile devices for purchase of products and services has skyrocketed with an 84.2 percent increase over the last 12 months, according to recent research.

In June 2013, mobile transactions represented 3.8 percent of the total e-commerce pie in Brazil — by June 2014, that number had gone up to 7 percent.

During that period, 2.89 million transactions were carried out, the equivalent to R$1.13bn ($497m), according to the report WebShoppers by consultancy firm e-Bit. The key segments are fashion and accessories with 18 percent of all sales, followed by cosmetics and health products with 16 percent and electronics with 11 percent.

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