Brazilian Web Provider Fined $1.6 Million For Selling Browsing Data to Advertisers

Ed Taylor – Bloomberg BNA, 8/4/2014

In a first-of-its-kind enforcement action in Brazil, the Justice Ministry recently fined the country’s largest telecommunications company Oi $1.6 million for invading the privacy of subscribers to its broadband Internet service by without consent tracking their Web usage and selling the information to behavioral advertisers.

Amaury Oliva, director of the Justice Ministry’s Department of Consumer Defense and Protection (DPDC), told Bloomberg BNA July 28 that the department began to investigate Oi in 2010 based on allegations it had partnered with Phorm Inc.—a U.K.-based online advertising company—to develop a program to monitor Internet activity.

Phorm was at the heart of investigations by U.K. and European Union officials regarding the use of Phorm tracking software in trials involving the U.K. telecommunications company BT.

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