Brazil’s vanishing business fliers wooed with rare onboard wi-fi

Christiana Sciaudone – Bloomberg Business, 7/22/2015

As Brazil’s deepening recession keeps many business fliers at home, discount airline Gol is trying to grab market share with a rare amenity in Latin America: Wi-Fi.

Taking a domestic flight in Brazil means having to forgo checking e-mail, long after Internet access became standard on all major U.S. carriers for most trips. For busy executives, even the 45-minute hop between Sao Paulo and Rio de Janeiro can be excruciating when forced offline.

The technology upgrade is part of Gol Linhas Aereas Inteligentes SA’s effort to snag more of the country’s dwindling band of corporate passengers. Carriers prize those travelers because they tend to buy costly, last-minute tickets — and Gol’s average fare per kilometer flown is the lowest in Brazil.

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