Britvic enters Brazilian market as it snaps up soft drink maker Ebba

Sophie Jamieson and Ashley Armstrong – The Telegraph, 7/23/2015

Soft drinks company Brtivic, owner of Robinson’s fruit juice, has acquired Brazilian squash manufacturer Ebba at a cost of £114m as it looks to counter faltering sales at home with global expansion.

Ebba (Empresa Brasileira de Bebidas e Alimentos SA) is the number-one supplier of dilutable concentrated drinks in Brazil, and the number-two supplier of ready-to-drink nectar drinks.

The acquisition gives Britvic access to the sixth-largest soft drinks market and largest “concentrates” market in the world, the company said.

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