Sophie Jamieson and Ashley Armstrong – The Telegraph, 7/23/2015
Soft drinks company Brtivic, owner of Robinson’s fruit juice, has acquired Brazilian squash manufacturer Ebba at a cost of £114m as it looks to counter faltering sales at home with global expansion.
Ebba (Empresa Brasileira de Bebidas e Alimentos SA) is the number-one supplier of dilutable concentrated drinks in Brazil, and the number-two supplier of ready-to-drink nectar drinks.
The acquisition gives Britvic access to the sixth-largest soft drinks market and largest “concentrates” market in the world, the company said.
Brazil Portal 