Tickets to the 2016 Olympics aren’t selling, and Brazil is scrambling to boost demand

Jackie Wattles – CNN Money, 04/04/2016

With just half of tickets sold and only four months before kickoff, Brazil’s new minister of sports, Ricardo Leyser, is looking into ways to boost ticket sales.

He told Brazilian newspaper Folha that the Brazilian government may purchase tickets that will be distributed to public schools. He said public officials must also work to boost worldwide confidence in Rio’s ability to host the games and ensure travelers’ safety.

They’ll have to work to ease fears over more than one issue.

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