Jaguar Land Rover opens first fully owned overseas plant in Brazil

Costas Pitas – Reuters, 06/14/2016

Luxury carmaker Jaguar Land Rover (JLR) opened a new plant in Brazil on Tuesday, its first fully owned facility outside of Britain, as part of an investment announced before car sales began nosediving in the world’s ninth-largest economy.

The Tata Motors-owned automaker joins rivals such as Volkswagen and General Motors in setting up plants in the nation of 200 million people to circumvent high tariffs on imports and meet rules on locally produced content.

JLR first announced its 240 million pound ($350 million) investment in Brazil in 2013 as the market just ended a decade of growth with subsequent interest rate hikes, crumbling consumer confidence and political turmoil pushing down demand.

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