Campaign Launches in Brazil to Encourage Visits to Museums

Jay Forte – The Rio Times, 07/12/2016

The Brazilian Institute of Museums (IBRAM), in partnership with the Museums System of São Paulo (SISEM/SP), launched a campaign on the internet yesterday, (Monday, July 11th), to help boost and encourage visits to museums across the country.

The campaign, which runs until Friday, July 15th aims, through the hashtag #euamomuseus (I love museums), or #euS2museus, to reach new audiences and strengthen the more than 3,600 museums spread across the five regions of Brazil.

The campaign shares a number of proposals and suggestions with the audience, such as, ‘How about take advantage of the school holidays and visit the nearest museum?’ The message seeks to promote museums as a place of leisure, tourism, study, research, education, and also a resource for those working in social development areas.

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