Brazil’s ‘Most Expensive iPhone’ Becomes The Subject Of Mockery

November 25, 2014

Anderson Antunes – Forbes, 11/24/2014

Home to the world’s most expensive iPhone, Brazil has long been considered one of the priciest countries. The high taxes paid by Brazilians (about 36% of the country’s GDP, considerably more than the 21% average for upper-middle-income countries and really a joke if the woeful public services provided to Brazilians are taken into account), Draconian import duties (Brazil applies a 60% flat import tax on most manufactured retail goods), harsh labor laws that make it hard to use workers efficiently and currency exchange fluctuations are some of the reasons behind the so-called “custo Brasil” — or simply the “Brazil cost.”

Just to keep things fresh, both Ikea and H&M, two of the biggest names in retailing, have recently given up on plans to open stores in Brazil due to the country’s import tax.

Last year Brazil topped a list compiled by Bloomberg of the most expensive countries to buy an iPhone. Keeping in mind that the list was released months before the launch of the new iPhone 6, the South American nation led the pack of “iPriciest countries” thanks to its tag price of $1,196 for an iPhone 5S. The same model could be bought at the time in the United States for $815.

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iPhone trademark dispute in Brazil close to resolution: report

March 12, 2013

NDTV Gadgets – Anupam Saxena, 03/12/2013

It looks like Apple is closer to resolving its trademark dispute with Brazil’s IGB Electronica, which has rights to use the iPhone name in Brazil, and even sells a phone by the same name under its Gradiente brand. Forbes cites a report by Folha de Sao Paulo, Brazil’s largest newspaper, which claims that both companies have reached some kind of agreement and have decided to temporarily halt the lawsuit over the iPhone trademark.

Apple has previously paid $60 million to Shenzhen Proview Technology to settle a dispute in China over ownership of the iPad name. So it cannot be ruled out that Apple might be working on a similar settlement with IGB.
  
Apple had filed a challenge with Brazil’s INPI (Institute of Industrial Property) trademark and patent office in a bid to secure the right to sell smartphones with the iPhone name in the giant South American country. In its petition, Apple had argued that Gradiente’s rights had expired because it failed to make use of the trademark in the five years after receiving approval. However, the INPI denied Apple registration of the iPhone trademark. Apple can still sell its smartphones in Brazil with the iPhone name, but Gradiente has the option of suing for exclusivity, the institute had said.

Following this, Apple had also filed a challenge with the Brazilian authority.

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Apple fights for the right to call iPhone an iPhone in Brazil

February 15, 2013

Nigam Arora – Forbes, 02/15/2013

It is true that you can buy an iPhone running Android and not iOS.  The phone comes unlocked and can be bought for about $300.  The phone features a 700MHz processor, a 5 megapixel rear camera, a 0.3 megapixel front camera, dual SIM support, and a 3.7 inch display.

Of course, Apple is having a fit over an iPhone running Android.  This particular iPhone is not manufactured by Apple but by a company by the name of IGB Eletronica domiciled in Brazil.  IGB was formed after the restructuring of a Brazilian electronics firm Gradiente Eletronica.  Gradiente had applied for exclusive rights to the name iPhone in Brazil in 2000.  Gradiente claims that it had foreseen the revolution of smartphones in 2000 long before Steve Jobs ever dreamed of iPhone.

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Apple challenges loss of iPhone trademark in Brazil

February 14, 2013

Reuters – 02/14/2013

Apple Inc, which lost the rights to its iPhone trademark in Brazil on Wednesday, is challenging the ruling by Brazil’s copyright regulator to prevent local firm Gradiente Eletronica SA from using the “iphone” brand name.

The regulator, Inpi, ruled on Wednesday that the rights to the trademark belong to Gradiente, prompting California-based Apple to request that the decision be reviewed in Latin America’s largest market.

Consumer electronics maker Gradiente had filed its request to use the “iphone” brand in 2000, seven years before Apple launched its smartphone, but received approval to use the trademark only in 2008.

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Apple loses Brazilian iPhone trademark ruling

February 13, 2013

BBC, 02/13/2013

Brazilian regulators have ruled that Apple does not have exclusive rights to use the “iPhone” trademark in the country.

The decision is the result of a local company, Gradiente Eletronica, registering the name in 2000, seven years before the US firm.

A spokesman for Apple declined to comment.

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Apple’s Brazil-made iPhone S and iTunes to drive a new growth story

December 15, 2011

Johnny Evans – Computerworld, 12/14/2011

Confirming the importance of Latin America as a key element to Apple [AAPL] and its future growth strategy, this week’s launch of iTunes services in Brazil and 15 additional Latin American countries is significant and timed precisely to match the introduction of ‘Made in Brazil’ iPhones on Friday (December 16).

Brazil matters a lot. The world’s ninth largest music market music sales there totaled $210.6 million in 2010. Piracy is prevalent. The IFPI describes Brazil as one of the markets “with the highest number of users accessing unlicensed services.” 45 per cent of Brazilian Internet users download music illegally in a single month.

This could be an iTunes opportunity. In summary: a la carte downloads in Brazil have not yet hit prime time, despite digital music sales climbing an impressive 43 percent in 2010 (IFPI). That’s because just 14 percent of these digital sales were in the form of full track downloads, the majority (60 percent) were via streaming.

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Foxconn has list of requirements for investing in iPhone, iPad production in Brazil

May 3, 2011

Apple Insider – Josh Ong, 05/03/2011

Apple manufacturer Foxconn reportedly has a list of requirements to be met by the Brazilian government before the company agrees to invest $12 billion in facilities that could eventually produce the iPad and iPhone in Brazil.

Brazilian newspaper Folha de São Paulo reported recently that Taiwanese manufacturer Foxconn has communicated a list of needs to government officials, as noted by Forbes.

According to the report, the list includes:

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